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How Arjun Mahadevan Raised $1 Million in 2 Minutes

And reached a $100M valuation

It’s me again.

Normally you wouldn’t hear from me again til Saturday, but I just had to get this great convo with Arjun Mahadevan, the founder of the YC-backed Doola (valued at $100M) who has helped over 10,000 founders start their companies, out there ASAP.

Along the way he’s built an audience of over 80,000 people across X and LinkedIn, and we cover it all, from fundraising to starting your company to building an audience.

Here’s our full convo:

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Founder Mode

  • (00:00), Intro

  • (04:09), Fundraising skills applications to life

  • (05:07), Creating a founder brand

  • (06:35), How Arjun is thinking about AI

  • (12:07), Advice to a first-time founder

  • (24:31), What Arjun took from working at Dropbox

  • (26:35), Dealing with failure as a 1st-time founder

Fundraising

  • (01:13), How to raise $1M in 2 minutes

  • (14:45), Going through OnDeck & Y Combinator

  • (17:59), doola’s value prop

  • (21:03), doola’s pivot during YC batch

Startup Strategy & Operations

  • (08:01), Why doola niched down to E-commerce

  • (10:21), Why data isn’t as actionable as we think

  • (30:25), Importance of asymmetric upside

  • (44:08), How to know when to build vs. partner with external vendors

  • (46:36), Incorporation

  • (50:38), Importance of bookkeeping

Growth

  • (32:38), The content funnel

  • (35:25), Creating content for systems

  • (37:45), Content platforms to be excited about

  • (41:09), Why any problem can be solved by talking to customers

Rapid Fire

  • (53:23), Who is one investor you’d recommend?

  • (53:44), One thing you’d change about startups?

  • (54:29), Advice for first-time founders?

  • (55:33), Something you believe that most disagree with?

Get the next one.

One essay every Sunday on the decisions that make or break founders.