Legal
Privacy policy
Last updated 2026-09-03
This site is run by Rye Valley LLC in Charleston, South Carolina. This page says what we collect, why we collect it, and how to get rid of it. If anything here is unclear, email us and ask.
What we collect
Your email address, if you give it to us to get the newsletter. Your answers to the short survey on the welcome page, if you fill it in. Analytics events as you use the site: pages viewed and links clicked. Your IP address and browser user agent, which arrive automatically with any web request.
Why we collect it
The email address is how we send you the essay. The survey answers tell us who is reading, so the writing stays useful to actual readers instead of an imagined average. The analytics tell us which pages get read and which do not. The IP address and user agent are used for security and for rough location and device counts.
Who handles it
beehiiv runs the newsletter and stores subscriber records. PostHog runs the analytics. Vercel hosts the site and keeps standard server logs. Each of those companies handles data under its own privacy terms. We do not send your data anywhere else.
We do not sell your data
We have never sold or rented subscriber data and we are not going to. We do not share your email address with advertisers or with other newsletters.
Unsubscribing
Every email we send has an unsubscribe link at the bottom. One click and the sending stops. No confirmation step, no exit survey.
Getting your data deleted
Write to the address below and ask us to delete your data. We will remove your subscriber record and your survey answers, then confirm when it is done. You do not need to give a reason.
Cookies
The site uses a small number of cookies and similar browser storage, set by PostHog, to tell one visit from another and to count returning readers. There are no advertising cookies here. Your browser can block or clear them at any time and the site still works.
Children
This site is written for adults running companies. It is not directed at children under 13 and we do not knowingly collect their information.
Changes to this policy
If this policy changes, the date at the top of the page changes with it. Material changes also go out in the newsletter.