Skip to main content

From 0 to 1,000 Signups per Day

And how purposely losing customers propelled Pangea's growth

Adam Alpert knows it well. While studying at Brown, he started a company... only to see his classmates

After multiple pivots and attempts at getting into Y Combinator, Adam built Pangea.app, a marketplace for hiring fractional marketers and designers.

It caught fire and reached 1,000 signups per day, and helped Adam make it into YC.

We chatted about why you shouldn’t build a traditional MVP, how to successfully niche down and execute pivots, and much more.

Listen now on Spotify, Apple, YouTube or your podcast platform of choice.

In our chat we discuss:

Accelerators & Fundraising

  • (01:10), Incubators/accelerators

  • (05:56), YC application experience

  • (1:03:11), Fundraising isn't the goal

  • (1:07:02), When you don’t get immediate funding

Founder Mode

  • (09:42), The founder mindset & validation

  • (38:19), Tough decisions & losing customers

  • (43:22), Knowing when to change course

  • (46:07), When you're too niched down

  • (59:01), What gave Adam conviction to go all in

  • (1:10:51), Why founders should explore stoicism

Product Development

  • (14:55), MVP versus SVP

  • (20:53), Getting to #1 on Product Hunt

Community & Growth

  • (22:14), Product Hunt launch impact

  • (25:18), Long-term growth strategies

  • (26:45), Getting customers through ChatGPT

  • (30:17), SEO & AI/LLMs

  • (34:49), Growth channels & niching down

  • (49:27), Why community is key

Founding & Leadership Insights

  • (50:48), NYC Founders Club

  • (52:17), Vision for the future

  • (55:46), Focus areas when hiring

Rapid Fire

  • (1:12:29), Who's an investor you'd recommend?

  • (1:13:40), One thing you'd change about startups?

  • (1:14:22), Advice for first-time founders?

  • (1:14:35), Something you believe that most disagree with?

Where you can find Adam and Pangea:

Listen now on Spotify, Apple, YouTube or your podcast platform of choice.

Get the next one.

One essay every Sunday on the decisions that make or break founders.